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to use with attribution to orbator.io","editorial":[{"id":"fb294dde-d336-448e-ad94-4d54532b437f","section":"how_to_choose","body_md":"Buyer prompts in this window split five ways, and the leaders change with the question. For the 25 runs asking best in category, Format and Squarespace were each recommended in 96%, Pixpa in 88%. For the 17 alternatives runs, Pixpa led at 64.7%. The 9 comparison runs put Squarespace first at 66.7%; the 9 problem-solving runs, which ask about booking sessions, put Pixieset and Wix level at 66.7%; the 9 recommendation runs, framed around wedding clients, had Pixieset and Squarespace recommended in 100%.\n\nSo the shortlist depends on which prompt matches your brief. Squarespace and Format both over-index on the same control-focused alternatives prompt, recommended in 100% of its 9 runs. Pixieset over-indexes on gallery, booking and client proofing, 100% of 9 runs. No pricing fact was recorded for any of the five, so cost is not measured here.","window_to":"2026-09-05","review_status":"generated","generated_at":"2026-09-05T16:57:03.994Z"},{"id":"630fb01e-0931-4a97-9e0c-24d895587efd","section":"top_products","body_md":"Squarespace ranks first with a recommendation share of 73.9% of 69 sampled answers in the 4-week window to 2026-09-05. It over-indexes on the prompt about alternatives to the major photography portfolio platforms for photographers who want more control, recommended in 100% of that prompt's 9 runs. Its mention breakdown shows 45 recommended against 6 listed. Engine spread runs from 100% of Grok's 8 answers down to 62.5% of ChatGPT's 16 answers.\n\nPixieset ranks second at 62.3% of 69 sampled answers in the same window. Its strongest prompt covers gallery features, booking and client proofing, recommended in 100% of that prompt's 9 runs, so it reads narrower than a general-purpose builder. The breakdown is 26 recommended and 17 listed. Grok recommended it in 100% of 8 answers, ChatGPT in 50% of 16.\n\nPixpa ranks third at 59.4% of 69 sampled answers. It over-indexes on the portfolio showcase prompt, recommended in 100% of that prompt's 8 runs. The breakdown is 31 recommended and 10 listed. Grok recommended it in 87.5% of 8 answers, ChatGPT in 43.8% of 16.\n\nWix ranks fourth at 58% of 69 sampled answers. Its strongest prompt asks how to build a portfolio site that also lets clients book sessions, recommended in 88.9% of that prompt's 9 runs. The breakdown is 26 recommended and 14 listed. Gemini recommended it in 92.3% of 13 answers, ChatGPT in 25% of 16.\n\nFormat ranks fifth at 55.1% of 69 sampled answers. It shares the control-focused alternatives prompt as its strongest, recommended in 100% of those 9 runs. The breakdown is 29 recommended and 9 listed. Grok recommended it in 87.5% of 8 answers, ChatGPT in 37.5% of 16.","window_to":"2026-09-05","review_status":"generated","generated_at":"2026-09-05T16:57:03.997Z"},{"id":"f0dbcd1e-8ffa-4277-8e58-e79f890c1f2e","section":"engine_disagreement","body_md":"Four of the five engines recommended Squarespace most among the top five. Claude did so across 16 answers, Grok across 8, ChatGPT across 16 and Perplexity across 16. Gemini was the exception, recommending Wix most among the top five across its 13 answers.\n\nWix also carries the widest gap between engines. ChatGPT recommended it in 25% of its 16 answers; Gemini recommended it in 92.3% of its 13. That is a spread of 67.3 points, the largest in the category this window.\n\nThe practical read is that a Wix shortlist depends heavily on which assistant a buyer asked. Squarespace held above 62.5% on every engine, from 62.5% of ChatGPT's 16 answers to 100% of Grok's 8. Grok, on 8 answers, is the thinnest sample of the five.","window_to":"2026-09-05","review_status":"generated","generated_at":"2026-09-05T16:57:03.999Z"},{"id":"61e5bf61-d341-4a51-80da-6fe853acf12f","section":"what_moved","body_md":"This is the first measured window on record for website builders for photographers. It runs 2026-08-08 to 2026-09-05, 28 days, with 69 sampled answers across five engines. There is no prior window to compare against, so no entries, exits or share changes are recorded yet.\n\nLeading it now: Squarespace at 73.9% of those 69 answers, Pixieset at 62.3%, Pixpa at 59.4%, Wix at 58% and Format at 55.1%. Squarespace also came first in the answer more often than the rest, with a first-recommendation rate of 39.2% across its 51 mention runs. Format's was 5.3%.\n\nConfidence intervals are wide at this sample size. Squarespace spans 62.5 to 82.8, Format 43.4 to 66.2, so the gap between ranks two and five is not settled. The next window will give the first comparison point.","window_to":"2026-09-05","review_status":"generated","generated_at":"2026-09-05T16:57:04.001Z"}]}